Where To Buy Fashion Fair Makeup

What'due south old is new again—at least at Sephora.

Fashion Fair, 1 of the starting time major cosmetics companies in the United States to create inclusive makeup products with deeper peel tones in mind, is relaunching its pioneering make online today in partnership with Sephora. Founded in 1973, Fashion Fair's initial launch set a new standard for makeup, with its unique range of golden and mahogany foundation shades, vibrant eye shadows, and more, created merely for Black and Brown skin. In its heyday, Way Off-white products were revered by A-list celebrities of color, including supermodel Pat Cleveland, actress Diahann Carroll, and fable Aretha Franklin among them.

Supermodel Pat Cleveland in the 2021 Style Fair entrada video.

This month's relaunch marks the start of a new chapter in the visitor'south history, with updated vegan and natural formulas powering the new collection. Many of Mode Off-white'due south original customer favorites volition come dorsum also, but in a fresh, new way. "The brand is inspired by its history, while at the aforementioned time, we've created a collection that has been designed with the needs of today's consumers in heed," Fashion Off-white co-owner Desiree Rogers tells BAZAAR.com. "Nosotros're featuring cleaner products and natural additives like vitamin C, vitamin Eastward, turmeric, bamboo powder, and green tea extract—all created for darker peel tones. Each of the foundations and powders in the Fashion Fair line are vegan."

Incorporating peel-friendly ingredients similar vitamins C and E in the company's relaunch isn't for ascendancy, only extremely intentional; they're designed to help treat mutual skin issues—including hyperpigmentation—that are often experienced by those with darker skin tones.

Fashion Off-white'due south relaunched hero products.

To brand Style Fair more accessible to new and dedicated shoppers, the make has joined forces with mega retailer Sephora for a coil out of new product essentials, which include the Iconic Lipstick, SkinFlex Stick Foundation, Crème to Powder Skin Foundation, Fabulous Priming Serum, Set It Loose Powder, and Iconic Pressed Pulverisation. Each colour option in the line accounts for a total of lxx individual items, with the brand's buildable foundations available in up to 16 shades that are optimized for melanated skin. "Sephora understood the Fashion Fair story from the very beginning," Cheryl Mayberry McKissack, co-owner of the company, says. "They have embraced the uniqueness and history of this iconic make recognizing its timeless relevance."

As the face up of the relaunch, Fashion Fair has tapped If Beale Street Could Talk actress KiKi Layne equally brand administrator, in addition to celebrity makeup artist Sam Fine equally global makeup ambassador. The company is continuing its mission of empowering people of colour, not only through its enhanced product offerings, but as well with a new scholarship and beauty business internship for select students attending the historically Blackness Spelman College, slated to kick off in 2022.

Extra KiKi Layne serves as Mode Fair'due south brand ambassador.

Manner Fair products are priced betwixt $26 and $37, and are currently available online at Sephora.com and FashionFair.com. The full drove volition exist available in-store at select Sephora locations starting September nine.